Denis Zhurba — CV

Product leader, AI/ML & P&L at scale. Ten years from 0→1 products to AI/ML products serving 100M+ users. MBA, London Business School.

Experience

Principal Product Manager / Head of Product — Listee · 2026–present C2C commerce platform scaling across emerging markets. Product end-to-end: flywheel growth, AI/ML, communications.

Product & GenAI Lead, Communications — Avito · 2024–2026 One of the world’s largest online platforms (60M+ monthly users). Led communications and buyer-engagement products across four teams: ML ranking, uplift models, LLM-generated content. 1.5× revenue uplift; up to 5% incremental deals against a global control group.

Founder, CEO & Head of Product — BOXR / Kinetic · 2022–2024 · acquired AI coaching for boxing: consumer app plus in-gym software, on-device computer vision at 97%+ tracking accuracy. Top of its category.

Product Strategy Manager → Product Manager — VK · 2019–2021 Strategy, investment assessment and go-to-market for the Marusya voice assistant and Capsula smart speakers; growth on a 100M-user portal.

Senior Analyst → Senior Consultant — EY-Parthenon · 2017–2019 10+ growth, product and digital-strategy engagements across e-commerce, retail, telecom and PropTech.

Selected projects

• Head of Product, Sidekick Browser (acquired by Perplexity) · MBA internship
• Product Manager, Factory14 (acquired by Razor Group) · MBA internship

Education

• MBA, London Business School (2020–2022)
• MSc Strategic Management, HEC Paris (2016–2017)
• BEng Engineering Management, KubSU

Skills

• Languages: Python, SQL
• ML / AI: LLM pipelines (generation, RAG, LLM-as-judge evals, reward-model selection); ranking and uplift models; on-device computer vision (ML Kit, MediaPipe); TTS fine-tuning
• Experimentation: A/B testing and incrementality (global control groups, CUPED)
• Tooling: Figma, Jira, Confluence, Git, bash