Denis Zhurba
Product leader using AI/ML to give people quality contacts.
- Currently
- Principal Product Manager / Head of Product, Listee — leading product end-to-end for a C2C commerce platform scaling across emerging markets
- Previously
- Led AI-driven communications at Avito, founded a consumer AI/ML startup, product & strategy at VK, strategy consulting at EY-Parthenon
- Studied
- MBA, London Business School · MSc, HEC Paris · BEng, KubSU
- Writing
- I write about AI/ML & product on HackerNoon
Stuff I've written
- Turning conversational data into a north-star metric: classify contacts, score them cheaply, move them in the messenger.
- The achievable band for AI/ML-driven CRM, the four platform shapes, the lifecycle of one message, and the order to build it in, anchored to the published results.
- The messenger is the conversion engine of a marketplace, not a chat feature. The AI/ML behind it: intent and inbox ranking, suggested replies, price and negotiation, the agreement signal, generative assistants, and the trust layer underneath.
- Generating copy is easy; choosing the best variant quickly is the hard part. The five-stage pipeline, and the one loop you never close.
- Every career trades craft for leverage, but the curve has a valley in the middle where the first-line manager stands. A map of the two winning ends, the two currencies of leverage, and why AI is re-pricing the curve toward building.
- How modern buyer-engagement platforms use AI to decide — in real time — who gets a message, what it says, and when and where it lands: the trigger → modeling → content → orchestration → placement → feedback loop, the four personalization layers, and the results benchmarks. Published on HackerNoon.
Nine years delivering business results with AI/ML — 0→1 to 100M+ users, P&L owned, and the teams behind it.