Articles and analysis by Denis Zhurba.https://deniszhurba.com/https://deniszhurba.com/writing/ai-ml-crm-2026/https://deniszhurba.com/writing/ai-ml-crm-2026/The achievable band for AI/ML-driven CRM, the four platform shapes, the lifecycle of one message, and the order to build it in, anchored to the published results.Wed, 24 Jun 2026 00:00:00 GMThttps://deniszhurba.com/writing/generative-ai-comms/https://deniszhurba.com/writing/generative-ai-comms/Generating copy is easy; choosing the best variant quickly is the hard part. The five-stage pipeline, and the one loop you never close.Thu, 25 Jun 2026 00:00:00 GMThttps://hackernoon.com/the-future-of-buyer-engagement-platforms-hyper-personalization-with-aihttps://hackernoon.com/the-future-of-buyer-engagement-platforms-hyper-personalization-with-aiHow modern buyer-engagement platforms use AI to decide — in real time — who gets a message, what it says, and when and where it lands: the trigger → modeling → content → orchestration → placement → feedback loop, the four personalization layers, and the results benchmarks. Published on HackerNoon.Mon, 01 Sep 2025 00:00:00 GMThttps://hackernoon.com/why-85percent-of-health-and-fitness-apps-never-reach-$1k-mtr-and-how-to-build-one-that-doeshttps://hackernoon.com/why-85percent-of-health-and-fitness-apps-never-reach-$1k-mtr-and-how-to-build-one-that-doesA tactical playbook for taking a consumer health & fitness subscription app from 0 to $1k to $10k monthly tracked revenue — discovery, MVP definition, build stack, store launch, and exit benchmarks, with the unit-economics maths. Published on HackerNoon.Wed, 01 Jan 2025 00:00:00 GMThttps://deniszhurba.com/writing/messenger-ai-ml/https://deniszhurba.com/writing/messenger-ai-ml/The messenger is the conversion engine of a marketplace, not a chat feature. The AI/ML behind it: intent and inbox ranking, suggested replies, price and negotiation, the agreement signal, generative assistants, and the trust layer underneath.Thu, 25 Jun 2026 00:00:00 GMThttps://deniszhurba.com/writing/messenger-target-contacts/https://deniszhurba.com/writing/messenger-target-contacts/Turning conversational data into a north-star metric: classify contacts, score them cheaply, move them in the messenger.Mon, 19 Oct 2026 00:00:00 GMThttps://deniszhurba.com/writing/principal-or-head/https://deniszhurba.com/writing/principal-or-head/Every career trades craft for leverage, but the curve has a valley in the middle where the first-line manager stands. A map of the two winning ends, the two currencies of leverage, and why AI is re-pricing the curve toward building.Sun, 19 Jul 2026 00:00:00 GMThttps://deniszhurba.com/writing/run-the-comms-stack/https://deniszhurba.com/writing/run-the-comms-stack/A five-minute companion to the AI/ML CRM article: write the push copy, tune the ranker, and balance a week of sends against a live reward model — every send banks uplift and spends unsubscribe budget.Wed, 24 Jun 2026 00:00:00 GMThttps://www.sostav.ru/blogs/273298/45082https://www.sostav.ru/blogs/273298/45082A practitioner's guide to the hard and soft skills a product manager needs — the three PM archetypes (technical, general, growth), product-building, monetisation, and the leadership skills that matter most at senior level. Published on Sostav.ru (in Russian).Thu, 04 Apr 2024 00:00:00 GMT